Privacy Policy

At Essentigo, we are dedicated to protecting your privacy and safeguarding your personal data. This Privacy Policy explains in detail the types of information we collect, how we use it, the legal basis for processing, your data protection rights, and how you can exercise those rights.

1. Data Controller Information

Essentigo is the data controller responsible for your personal information under this policy. Contact: support@essentigo.com

2. Information We Collect

We collect the following categories of data:

• Identity Data: Name, username, date of birth, gender.
• Contact Data: Billing and delivery addresses, email address, phone numbers.
• Financial Data: Payment card details (handled via Shopify Payments or PayPal securely).
• Transaction Data: Details of your purchases, payments, and order history.
• Technical Data: IP address, login data, browser type/version, time zone, geolocation, device information.
• Profile Data: Username, preferences, feedback, survey responses.
• Usage Data: Information on how you use our website, products, and services.
• Marketing and Communications Data: Your marketing preferences, communication data, and interaction with our emails and site.
• Cookies and Tracking Technologies: Data collected through cookies, pixel tags, web beacons, and other analytics technologies (see Cookie Policy).

3. Legal Basis for Processing

We process your personal data under the following legal grounds:

• Performance of a contract: To process orders and provide customer service.
• Legal obligation: Compliance with applicable laws and regulations.
• Legitimate interest: Improve website functionality, marketing analytics, fraud detection, and ensure network security.
• Consent: For sending promotional emails, SMS, or targeted advertising when you opt-in.

4. How We Use Your Information

• Fulfillment of orders and transactions.
• Fraud prevention, security monitoring, and abuse detection.
• Customer support and account management.
• Marketing and advertising, including behavioral advertising through Facebook Pixel, Google Analytics, etc.
• Improvement of services, usability, and user experience through data analysis and A/B testing.
• Compliance with financial, taxation, and legal obligations.

5. Sharing and Disclosing Information

We may share your personal data with:

• Shopify Inc. as our platform provider.
• Payment gateways such as PayPal, Stripe, Shopify Payments.
• Shipping and logistics partners for order delivery.
• Third-party service providers for analytics (Google Analytics), marketing (Facebook, Klaviyo), and IT support.
• Authorities and regulators if legally required.

6. International Data Transfers

Data may be transferred outside your country of residence, including the United States and Canada, where Shopify’s servers are located. We ensure appropriate safeguards under GDPR such as Standard Contractual Clauses (SCCs).

7. Data Security

We have implemented appropriate security measures, including encryption, firewalls, and secure servers to prevent unauthorized access, use, or disclosure of your personal data.

8. Data Retention

We retain your data as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9. Your Data Protection Rights

• Right to Access: Obtain confirmation on whether we process your data and request a copy.
• Right to Rectification: Request corrections to incomplete or inaccurate data.
• Right to Erasure: Request deletion of personal data where legally permissible.
• Right to Restrict Processing: Request limitation on how we use your data.
• Right to Data Portability: Obtain your data in a structured, machine-readable format.
• Right to Object: Object to processing for direct marketing or legitimate interests.
• Right to Withdraw Consent: At any time when we rely on your consent.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy policies of these external sites.

11. Automated Decision Making

We do not engage in fully automated decision-making that has a legal or similarly significant effect on you using customer data.

12. Changes to This Policy

This policy is reviewed and updated regularly. Updates will be posted on this page with a revised effective date.

13. Contact Us

For any privacy-specific concerns, contact our Data Protection Officer at support@essentigo.com.

Effective Date: July 19, 2025